How to take advantage of the B2B, omni-channel engagement opportunity
The goal for today’s retailer is to provide a seamless experience for customers, tracking them across all available channels, and integrating what would previously have been disparate experiences across online and physical stores.
But omni-channel interaction is about more than just e-commerce. It’s actually redefining e-commerce in a number of ways, opening up channels that allow customers to do more than just buy—and the balance of power has shifted from retailer to consumer.
Download this white paper to discover how modern retail technology is helping retailers overcome the challenges of e-commerce adoption in today’s fast-paced marketplace.