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The reinvention of B2B e-commerce

Online sales and marketing is one of the most important channels you have for connecting with customers; and the advent of omni-channel buying, or the process of using a wide range of devices to research and purchase goods, is changing the dynamics of customer relationships. You need an integrated, intelligent approach to effectively engage with a new breed of ultra-informed buyer. Download this white paper to learn about common obstacles to successful e-commerce initiatives, technology that can accelerate adoption, and key factors for success.