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Digital transformation for the equipment industry: 7 ways to get started

In this increasingly competitive environment, it’s more important than ever for equipment dealers, rental, and service companies to evolve and adapt to the fast-changing business landscape. It’s no longer enough to just understand customers’ specific needs. Organizations of all sizes need the flexibility to adjust business practices to meet those changing demands. And it’s not about offering the lowest prices. Instead, it’s about finding ways to differentiate, build customer loyalty, and make the most of every growth opportunity that comes along. When equipment dealer and rental companies combine this with generating new revenue streams and maximizing the supply chain, they won’t just survive; they can thrive.

This paper explores seven ways equipment companies can start their digital transformation. Each of these ways offers a chance to rethink operational processes, from start to end, top to bottom, from customer order to aftermarket service.