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The importance of new and revised products to a food company’s revenue and bottom-line growth has long been recognized. Successful product innovation, though, has never been more complex as consumers’, customers’ and regulators’ expectations continue to evolve and expand. And this is not just a challenge for your R&D department. It expands across all disciplines from procurement to production to marketing.
Watch this on-demand webinar with Steve Cox, Director of IT at Wayne Farms and Mike Edgett, Industry and Strategy Director at Infor, as they provide a holistic view of the challenges that must be overcome to accelerate successful product innovation. Hear how Wayne Farms, one of the key players in the U.S. poultry industry, has embraced technology and revised its business processes to help beat the competition and achieve its growth targets.