It’s no secret that the hospitality industry is becoming increasingly price competitive. Hotel chains across the world are feeling margin pressure and a general lack of control over their sales and distribution channels, as discounters enter the market and distribution channels diversify. What’s more, undisciplined and random pricing can rapidly lead to brand dilution and product commoditization. The biggest challenge is to sell the right product to the right customer, at the right time and for the right price.
Read this brochure to see how hotel chains can meet that challenge with Infor® EzRMS revenue management software, an intuitive solution specifically developed for the hospitality industry.