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Building competitive advantage in distribution with CPQ technology

One of the primary tools today’s distributors are using to become more competitive is Configure Price Quote (CPQ) software. The reasons are simple: CPQ solutions foster a more collaborative customer buying experience, accelerate and simplify a complex sales cycle, and help distributors codify and share knowledge more effectively to deliver a wider range of innovative services.

This Executive Brief explores how CPQ technology is helping today’s distributors achieve better business outcomes such as higher close rates, faster sales cycles, and fewer quoting errors — while changing the role of sales people from go-between resources to consultative professionals who add real value to each engagement.