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5 steps to taking the surprise factor out of marketing

Staying on top of all the moving pieces that accompany marketing planning, execution, and management can be extremely challenging and can lead to unwelcome surprises—especially for marketers who lack a clear line of sight to resources, budgets, priorities, and timelines. When planning runs inefficiently, it can start to feel like all the work isn’t doing its job: studies show that only 61% of today’s marketers believe their marketing strategy is effective.

Read this guide to learn how you can help eliminate the surprise factor from marketing.