Manage campaigns to drive better results and improve the customer experience
It’s a new era for marketers. The old assumptions on how to generate demand and deliver on customer expectations have been radically rewritten. Today, customers expect to interact with brands on their own terms, across multiple channels. And they expect a highly personal and consistent experience regardless of which mix of channels they cross in the path to purchase.
This eBook takes an in-depth look at the increasing complexities of marketing in today’s omni-channel world – and proposes strategies that marketers can use to ensure they deliver compelling experiences through highly personal, relevant interactions with each customer.