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Crusaders Rugby Customer Innovation Study

New Zealand’s Crusaders are the world’s most successful professional rugby team – and they wanted to extend that championship mindset to the customer experience they provide their fans. Doing that meant centralizing customer data, improving communications and segmentation, and customizing messaging. In other words, the team had to become as fast and nimble in engaging customers as it was on the pitch.

Read this Customer Innovation Study to see how the Crusaders maximized the impact of every interaction across every channel to personalize outreach, drive more ticket sales, and improve marketing ROI.

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