Personalization – for today’s retailers, it’s a relatively simple concept that’s proving difficult to translate into reality. Retailers know that custom content represents the future of their marketing strategies, but they can struggle to integrate the mix of technologies, processes, and personnel needed to move their personalization plans off the drawing board.
This RIS Targeted Research report takes an in-depth look at this challenge. It analyzes where retailers are on roadmap to personalization maturity and offers recommendations on how to improve. It also offers Infor’s take on the next-generation technologies that can help retailers make a smoother transition to a more effective engagement model built on personalization.