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Achieving manufacturing success in the age of configuration

Today’s B2B buyers now expect the same rich, compelling, and tailored online experiences that are standard elements of consumer transactions. However, manufacturers can struggle to provide the level of custom preferences that buyers require. For an increasing number of manufacturers, an advanced configure-price-quote (CPQ) solution is an important component of their strategy for staying competitive in this new era of the empowered B2B buyer.

Download this executive brief for an overview of how CPQ technology can help manufacturers cope with market pressures for an expanded range of customer choices and custom options – while at the same time, improving their own profitability and efficiency.