Build vs. Buy

Making the Right Choice for Your Data Product

Companies seeking to add analytical insights to their products inevitably must face the same question: should we buy BI analytics or try to build them ourselves?

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The choice you make now has serious implications for both your product roadmap and your budget. At Birst, we’ve been there before. We’ve been faced with those tough, almost overwhelming decisions ourselves and learned the essential elements you need to consider when deciding how to implement analytics within your product.

Consider your goals, calculate your true costs to build, then weigh the risks against those costs. If you use this strategy, you aren’t guaranteed the perfect answer, but you’ll have performed the right analysis to reach a well informed decision.

Our eBook, Build vs. Buy: Making the Right Choice for Your Data Product, will help you answer critical questions in the build vs. buy decision, including:

  • Whether a buy, build, or hybrid approach is best for you by using a simple evaluation matrix
  • When to choose a ‘differentiation’ strategy vs. a ‘neutralization’ strategy
  • How to balance strategy alongside cost

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