Vertafore improves product and services by innovating with data

Vertafore is the leading provider of insurance software and technology, connecting independent brokers with carriers at every point of the distribution channel.

Leveraging its wealth of big data, Vertafore wanted to launch a premium data analytics product to provide agents and carriers with visualization and competitive intelligence to help them manage against competitive threats.

Vertafore Analytics launched to positive feedback, with customers gaining greater awareness of Vertafore’s wealth of business intelligence and how data analytics improves decision making. By delivering sophisticated analytics, as opposed to raw data, Vertafore has been able to position the product as a premium offering.

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