Infor

Build.com boosts catalog revenue by 75% with better insights into customer behavior

Build.com is innovating the online home improvement retail space by creating a unique shopping experience that provides an end-to-end solution from inspiration to installation.

Build.com uses Birst’s cloud-based business intelligence and analytics to combine all their data from web clickstreams to sales records to identify customer value and payback and to optimize marketing touchpoints and cost of marketing programs vs. return.

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