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Making the business case for analytics

5 best practices for getting your analytics solution approved

Analytics can help decision makers understand and improve their business. Nevertheless, it can be hard to make a case for investing in analytics solutions. To secure funding, you must demonstrate a business need and quantify the financial impact. This document lays out the best practices for assembling a business case to secure funding for your analytics initiative across these components:

  • Business benefits
  • Total cost of ownership
  • Time to value
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