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NRF 2021 Chapter 1 Virtual Retail’s Big Show

Infor’s Big Ideas Session
NRF 2021 Chapter 1
January 19, 2021
12:00 PM – 12:30 PM

Big Ideas Session: Burton Snowboards and Ariat International successfully navigate through the pandemic

Frankly, uncertainty is not new to retail. What’s new is how COVID-19 accelerated and propelled us towards digital transformation. While many retailers have been slow to change, innovative retailers like Burton Snowboards and Ariat International have recognized how digital transformation allows for accurate, rapid data collection and analysis, new strategy implementation, and the ability to pivot executional needs in any situation. By embracing change, Burton Snowboards and Ariat International remain connected to the customer and continue to create customer loyalty.


Ryan Bezenek
VP of Information Technology, Ariat International
Rachel Grogan-Cook
Sr. Director, Global Supply Chain, Burton Snowboards
Elaine Gaydosh
Director, Infor Retail Industry & Solution Strategy, Infor

The smart move for retail

We look forward to connecting with you at NRF 2021