Unlock the power of loyalty data
The value omni-channel loyalty programs provide for retail brands cannot be underestimated. The first-party data collected via loyalty programs can be used to optimize the customer experience as well as help retailers make better business decisions. Because loyalty data provides a holistic view of customers, retailers can leverage this insight to deepen understanding of their consumers’ affinities, providing retailers and brands with enhanced tools to sharpen personalization efforts, improve the customer experience, and increase customer lifetime value.
Learn how loyalty program data can inform the following retail strategies:
- Experiential marketing
- Personalization at scale
- The in-store experience
- Loyalty program design
Throughout the webinar, examples of unique, successful loyalty programs will be used to illustrate these concepts and provide proof points for attendees.