Infor
Webinar

Create Exceptional Customer Experiences with Loyalty Data

Infor Retail
Watch Now
Location
Online
Date
June 25, 2019
2:00pm Eastern

Location
Online
Date
June 25, 2019
2:00pm Eastern
Date
6 speakers
Best speakers

Unlock the power of loyalty data

The value omni-channel loyalty programs provide for retail brands cannot be underestimated. The first-party data collected via loyalty programs can be used to optimize the customer experience as well as help retailers make better business decisions. Because loyalty data provides a holistic view of customers, retailers can leverage this insight to deepen understanding of their consumers’ affinities, providing retailers and brands with enhanced tools to sharpen personalization efforts, improve the customer experience, and increase customer lifetime value.

Learn how loyalty program data can inform the following retail strategies:

  • Experiential marketing
  • Personalization at scale
  • The in-store experience
  • Loyalty program design

Throughout the webinar, examples of unique, successful loyalty programs will be used to illustrate these concepts and provide proof points for attendees.

Speakers

David Dorf
VP Product Strategy, Infor Retail

David Dorf is VP of Product Strategy at Infor where he focuses on Converged Commerce for retailers. Before joining Infor, David held positions at Oracle Retail, 360Commerce, Circuit City, AMF Bowling, and Schlumberger’s Retail & Banking division developing retail systems using various technologies. David spent several years working with NRF-ARTS on technology standards and continues to support the Retail Orphan Initiative charity. He holds degrees from Virginia Tech and Penn State.
Emily Rudin
Chief Customer Officer, CrowdTwist

Emily oversees the Business Development and Marketing teams at CrowdTwist. Emily has more than 20 years of retail, analytics, client services and marketing experience. Throughout her career, Emily led transformational initiatives that have enabled brands and retailers to form strong connections with their customer base. She offers a unique customer-centric perspective and has a proven track record for increasing value for customers, managing complex relationships and developing hard ROI for her customers. Prior to joining CrowdTwist, Emily held positions at Macy’s, Coach, Ann Inc., dunnhumby, and The Children’s Place. She holds a bachelor’s degree in consumer studies from Syracuse University.

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Create Exceptional Customer Experiences with Loyalty Data

Infor Retail
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