Modernize Data and Analytics with Birst, Snowflake, and Cervello
Shopper behavior has fundamentally changed, as digitization and the ‘millennial’ effect are disrupting the traditional Retail/Consumer Goods market. With different channels available to consumers – order online, delivery, store pick-up, traditional brick and mortar – retailers, consumer goods, and e-commerce companies must modernize data and analytics capabilities to survive and thrive. Those that adapt will create a competitive advantage based on the wealth of data now available.
Omni-channel companies like Diane von Furstenberg (DVF) are realizing top-line benefits by modernizing their data and analytics strategy in three key ways:
- Cost effective cloud data warehouse with on demand scaling from Snowflake
- Agile cloud BI and analytics to empower decision makers with trusted insights from Birst
- System integration expertise and tools specific to Retail/CPG/e-commerce analytical needs from Cervello
View this webcast to hear about trends transforming the Retail and Consumer Goods industry and related implications for data and analytics leaders, and learn how DVF leverages Birst, Snowflake and Cervello to increase e-Commerce sales and email revenue with more accurate inventory planning and improved segmentation.