While annual planning and budgeting may not be the highlight of every marketer’s year, it’s a process as essential to success as great creative, targeted messaging, and solid execution. However, it is possible to streamline the process and management with unprecedented visibility to marketing spend and activities across the entire organization.
This webcast delivers a behind-the-scenes look at how the Infor Marketing department uses Marketing Resource Management (MRM) to:
- Gain visibility and control over marketing spend
- Deploy a centralized calendar for a complete view of all marketing activities
- Make better decisions based on data analysis and insight
Register today to learn how this powerful tool can simplify planning and budgeting for you.