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On demand webinar broadcast

Infor case study: From disparate tech stack to modern marketing machine

Configure your way to more success and differentiate your brand in your market
Watch the recorded webinar
Online Webinar
45 minutes
June 7, 2018
8am PT / 11am ET

Online Webinar
45 minutes
June 7, 2018
8am PT / 11am ET
4 speakers
Industry Thought Leaders

Digital transformation for marketing success

With thousands of solutions available in the market, selecting the right technologies to add to your martech stack is challenging for even the savviest of organizations. The risk and complexity is exponentially greater when those same solutions are deployed in an enterprise marketing department that includes more than 200 marketers and proprietary technologies that need to be integrated into the marketing tech stack.

Executing a strategy of this magnitude, while at the same time causing little to no disruption to the business is tricky. In this 45-minute on demand webinar, you’ll hear from a panel of key marketing operations experts how Infor, an enterprise software company that was hampered by a disparate martech stack, has embraced digital transformation to become a modern marketing machine.

You’ll also learn about:

  • Which solutions Infor has deployed to provide a view across the entire campaign lifecycle — from planning and budgeting to execution and results
  • The steps, processes, and timelines Infor used to make it all happen
  • Best practices and lessons learned along the way

This is a true insiders’ look into a successful enterprise marketing implementation, and a must-attend session for any marketing operations leader!

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Speakers

Ann Szozda
Director, Global Marketing Operations, Infor

With a passion for technology, innovation, efficiency, and quality, Ann Szozda leads a global team of marketing operations professionals at Infor who are focused on Marketo and Infor CRM. Ann has experience building end-to-end operational programs on an enterprise scale and she handles everything from data governance and Marketo program design to lead scoring and opportunity routing. She has over 13 years of experience in the technology industry for enterprise organizations.
Kristy McCrady
Director, Global Marketing Operations, Infor

As a Director of Global Marketing Operations for Infor, Kristy McCrady leads the strategy for budgeting, planning, enablement, and process optimization within the company’s global marketing organization. She has been with Infor for seven years and serves as a key resource for the marketing department’s use of Infor Marketing Resource Management (MRM) and is well versed in MRM strategies, budgeting, finance processes, and campaign management. 
Chris Travis
Director, Global Marketing Operations, Infor

Chris is a Director of Global Marketing Operations at Infor and currently leads the support of the marketing organization's usage of the Infor martech stack to execute their marketing activities. Chris has experience building and managing marketing teams for B2B companies (from early-stage startups to global enterprises) that have taken advantage of the latest technologies to run more effective and efficient programs.

Infor case study: From disparate tech stack to modern marketing machine

Configure your way to more success and differentiate your brand in your market
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