Digital transformation for marketing success
With thousands of solutions available in the market, selecting the right technologies to add to your martech stack is challenging for even the savviest of organizations. The risk and complexity is exponentially greater when those same solutions are deployed in an enterprise marketing department that includes more than 200 marketers and proprietary technologies that need to be integrated into the marketing tech stack.
Executing a strategy of this magnitude, while at the same time causing little to no disruption to the business is tricky. In this 45-minute on demand webinar, you’ll hear from a panel of key marketing operations experts how Infor, an enterprise software company that was hampered by a disparate martech stack, has embraced digital transformation to become a modern marketing machine.
You’ll also learn about:
- Which solutions Infor has deployed to provide a view across the entire campaign lifecycle — from planning and budgeting to execution and results
- The steps, processes, and timelines Infor used to make it all happen
- Best practices and lessons learned along the way
This is a true insiders’ look into a successful enterprise marketing implementation, and a must-attend session for any marketing operations leader!